DOWNTOWN is an independent digital magazine covering everything exciting happening in your life. Just like our readers, we’re confident, progressive, and curious. It’s all about the “good life” — from high-end bikes and pizza ovens to the coolest gadgets, from rooftop tents to espresso machines.

Our editorial team draws on the expertise of ENDURO, E-MOUNTAINBIKE, and GRAN FONDO, combining years of hands-on testing, market insight, and technical know-how. All product reviews are created transparently and based on clear, real-world criteria. Our in-house visuals place a strong focus on aesthetics — as early as 2012, we set new standards with a distinctive visual language in cities like Shanghai and St. Tropez.

DOWNTOWN stands for journalistic quality and authentic, honest buying advice — offering both orientation and inspiration. The magazine is published in German and English and reaches an international audience.