From the iconic boxer engine to the e-bike motor – Porsche is developing its own e-bike-motor

Is Porsche about to undergo a paradigm shift? The sports car manufacturer from Stuttgart is increasingly focusing on electric mobility and is consistently extending its efforts to the bike sector. After the majority takeover of Greyp and the complete takeover of e-bike motor manufacturer FAZUA, Porsche is now planning to manufacture e-bike motor under its own brand.

Porsche’s future is electric, that much is clear, but it doesn’t just take place on four wheels. For some time now, the sports car manufacturer from Zuffenhausen has been determined that only e-Porsche will roll off the production line from 2030 (with the exception of the Porsche 911). The strategy of also gaining a foothold in the e-bike sector, on the other hand, will surprise many Porsche fans. After Porsche acquired a majority stake in the Croatian e-bike manufacturer Greyp just last year and took over the Bavarian motor manufacturer FAZUA this summer, the next milestones on the Porsche e-bike roadmap have now been set: the first Porsche motor for e-bikes will be available from the middle of the decade! To this end, two new joint ventures have been launched together with Ponooc Investment B.V.. Porsche eBike Performance GmbH, based in Ottobrunn near Munich, will develop the motors, including batteries and software architecture. The managing director will be Jan Becker, the former CEO of Porsche Lifestyle GmbH & Co. KG. The new P2 eBike GmbH, headed by Moritz Failenschmid, will then bring the e-motor to market in an upcoming generation of Porsche e-bikes. In addition to compact drive systems such as the Fazua Ride 60, which will continue to run under the Fazua brand, Porsche will develop particularly powerful motors under its own brand name. The sports car giant has already proven that Porsche is no stranger to the e-bike sector with the eBike Cross and the Cyklær e-gravel bike (launched by subsidiary Porsche Digital).

Porsche E Bike Motor 005 600x338 — Jan Becker becomes new CEO at Porsche eBike Performance GMbH.

Porsche E Bike Motor 006 600x338 — Moritz Failenschmid, who is already Managing Dircetor at FOCUS Bikes, becomes the new Managing Director of P2 eBike GmbH.

Traditional companies in transition: Porsche is once again showing that the company is not stuck in old structures and is continuing to expand its new e-mobility strategy. We will miss the classic boxer engine sound, but are eager to test Porsche’s new e-motors and e-bikes. Until then, we’ll have to wait a few more years, but when the day comes, we’ll let you know here first.

Here are some other stories, you might like:

Porsche eBike Sport DT web 007 600x400 — Porsche have previously ventured into the ebike sector on their own. In our sister magazine, DOWNTOWN, we take a closer look at two ebikes from Porsche.

Porsche Taycan Cross Tourismo Test Review 2021 DT 022 552 DT P2 600x399 — We also put the new Porsche Taycan Turbo Cross Turismo to the test for you in our sister magazine, DOWNTOWN. Hype or future? The new Porsche Taycan Turbo Cross Turismo in review.

Downtown Eurobike E 2021 E Konzept Auto Downtown Eurobike 2021 20 810x540 — Porsche and Greyp have already worked together on the Cyklær E-gravel bike. It emerged from a collaboration between Porsche Digital, Storck, FAZUA and, of course, Greyp. The E-gravel bike features front and rear cameras with streaming capability, as you’ll find on Greyp ebikes. Check out our sister magazine, DOWNTOWN, for a closer look at the urban E-gravel bike in our Eurobike 2021 highlights.

Porsche Greyp news 2021 001 600x400 — Porsche already acquired a majority share in the innovative e-bike manufacturer Greyp at the end of 2021, demonstrating its interest in the e-bike business. We summarised all the important topics at the time. You can find the whole article on the acquisition here.

Words: Rudolf Fischer Photos: Manufacturer

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